97%
of New Zealanders have engaged with a major news brand in the last month.
Research by Martelletti Consulting Ltd for the NPA March 2023. Nationally representative sample of n=1,260 New Zealanders 18+ who engage in some way with NZ newspapers or news media.
More than
3.45m
Kiwis are reading news across our members’ print and digital brands every week.
*Nielsen Consumer and Media Insights Q2 2022 – Q1 2023 (Base AP 15+)
88%
of New Zealanders take action after engaging with NZ news brands.
Research by Martelletti Consulting Ltd for the NPA March 2023. Nationally representative sample of n=1,260 New Zealanders 18+ who engage in some way with NZ newspapers or news media.
More than
2 million
Kiwis are reading our members’ daily newspapers each week
*Nielsen Consumer and Media Insights Q2 2022 – Q1 2023 (Base AP 15+)
96%
of 25-39 year olds have engaged with one or more major news brand in the past month.
Research by Martelletti Consulting Ltd for the NPA March 2023. Nationally representative sample of n=1,260 New Zealanders 18+ who engage in some way with NZ newspapers or news media.
The News Publishers’ Association champions the news media industry of New Zealand by:
- Promoting the power of news media as a highly effective, quality advertising medium.
- Representing members’ interests in areas such as government affairs, media regulation and public funding of journalism.
- Managing Aotearoa’s national media awards programme.
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