The Newspaper Publishers' Association of New Zealand Incorporated (NPA) is the trade association of the New Zealand newspaper industry. All paid daily and Sunday newspapers are members of the association.

The NPA advises members and co-ordinates their interests in areas such as Government affairs, advertising standards and self-regulation, industry training and sponsorship.

The association liaises with a wide variety of other organisations and institutions which impact upon the newspaper industry.

NPA is the umbrella organisation for commonly owned newspaper industry service providers (including NAB, NZPA, NZPA Content Services and the PMCA).

The NPA also represents the industry generally to the public.